Branding guideline
How to use the ABD Co. / abdc wordmark, colour logic, typography, and tone for partners, press, and co-marketing.
Wordmark & logo
Use the official abdc logo asset (assets/logo-abdc.png on this site) on neutral backgrounds. Minimum clear space equals the height of the letter “a”. Do not stretch, rotate, add effects, or change colours outside approved monochrome or reversed treatments.
Colour
Primary expression is black and white with restrained accents (teal, ember, crimson) from the 3D brand visual. Use accents for navigation, data highlights, and calls to action. Do not cover large areas with colour in a way that hurts readability.
Typography
Public web uses Syne for display headings and Plus Jakarta Sans for body copy. In partner decks, use geometric sans-serifs if web fonts are not available. Keep contrast and weight hierarchy similar.
Company naming
ABD Co. for public-facing marketing and product credits. ABD CORPORATE L.L.C-FZ in contracts, invoices, App Store legal fields, and footers.
Tone
Be precise, calm, and confident. Stay institutional without heavy jargon. Prefer active voice, short paragraphs, and numbers only when verified.
Media kit request
For high-resolution logos, executive bios, and fact sheets, use the form. Submissions go to support@abdcorporate.com.